About Kate

What am I like?

Practical, thoughtful, creative and hard working.

What do I enjoy?

Using my knowledge, experience and connections to help you achieve your marketing and publicity goals.

What’s my background?

  • University degree in Agricultural Science, majoring in marketing.
  • 20+ years’ editorial expertise for a primary sector customer newsletter.
  • Small business marketing and social media.
  • Motor vehicle industry marketing and communications.
  • Direct marketing and database management experience.
  • Hands-on experience in the events, hospitality and tourism sectors.
  • Motorsport publicity, social media and communications.
  • Media relations/PR, including media event/accreditation management.
  • Author of junior fiction for readers aged 7 to 12, published by Relish Books.
  • Creator and founder of the online bookstore for New Zealand children’s books, the Kiwi Kids’ Bookstore.

What are my core skills?

  • Writing and editing
  • Customer-focused content such as newsletters and social media
  • Media publicity for events and book launches
  • Small business marketing strategy and delivery

Additional background

I established Relish Communications in 2001 and have enjoyed working with a wide variety of organisations and events as a contractor and freelancer over the years, including:

  • Major corporates such as Fruitfed Supplies, the horticultural division of PGG Wrightson, and Air New Zealand
  • New Zealand rally star Hayden Paddon and other motor racing and rally competitors, Rally New Zealand and MotorSport New Zealand.
  • Local businesses such as the Butcher’s Block and Smokehouse, Home & Co property managers, the Wanaka App, Otago Polytechnic, Ostler Wine, Nanny Goat Wines (formerly Archangel Wines) and Matt Connell Wines.
  • New Zealand marine businesses including the Auckland On-Water Boat Show, NZ Marine and Southern Spars

Prior to establishing Relish Communications, I held various marketing and communications roles in the PR and direct marketing sectors, and the motor vehicle industry.

I’m not really one for awards and the like, but was proud to be recognised by MotorSport New Zealand as the PR Communicator of the Year in 2018 for my work with rally drivers David Holder and Sloan Cox.