About Kate

Kate Gordon-Smith

Relish Communications’ director Kate Gordon-Smith

At the heart of everything I do is the written word.

Whether I’m writing media releases, newsletters, Facebook posts, Tweets or web copy, it’s all about newsworthy and informative copy conveyed in a manner relevant to my client’s audience. I love working with clients who understand that great content is an important marketing and social media tool.

By way of background, I’ve spent my whole life linked to the car business in one way or another, and while cars do not define me, they have played a positive role in many valued career opportunities.

My first job out of university was with Ford New Zealand (while my father was a Holden dealer!) where I started the motorsport publicity aspects of my career when our PR Manager invited the then Prime Minister David Lange to race a Ford Laser TX3 for the summer.

I’ve also worked with Toyota New Zealand, Hyundai New Zealand, BRP/Can-Am, Winger Motors and Independent Prestige (retailers of Aston Martin, Lamborghini and Bentley) in various in-house and contract roles where I continued to develop my communications and marketing skills.

Kate with John McIntyre

Kate talks with race driver John McIntyre [Photo: Geoff Ridder]

I enjoyed 10 years as editor of Subaru New Zealand‘s customer magazine, a role which helped me set up Relish Communications in 2001. I gained much valuable experience, made professional contacts and lifelong friends over the six summers I worked as the media manager for the NZV8 Championship, as well as several of the top NZV8 race drivers including John McIntyre, Andy Booth and Angus Fogg.

Joining Rally New Zealand as the media manager for the 2008 World Rally Championship round in New Zealand was a real highlight, and I stayed with the organisation until 2012 for three WRC events and several New Zealand Rally Championship seasons. Rally New Zealand paid for me to support Hayden Paddon in his first international season in 2011 when he won one of five Pirelli Star Driver Scholarships. I value, beyond words, the opportunity to continue to work with Hayden each year since, providing media relations support for his WRC and NZRC campaigns.

The automotive theme continued with CRC Speedshow, Australasia’s biggest annual auto and motorsport show, to which I contributed my media and writing skills since its inception in 2007 until 2015.

Accelearte cover

The Dec17-Jan18 issue of Accelerate magazine

In 2015 I was appointed as communications consultant for MotorSport New Zealand, the governing body of four-wheeled motor sports in New Zealand. I work on a range of communications projects for the organisation including growing and engaging with their social media audiences, media relations and media releases, the annual media awards and accreditation process. I’m the editor of MotorSport NZ’s bi-monthly e-magazine for member clubs, competitors, officials and volunteers called Accelerate. I’m honoured to also contribute as a member of the Volunteers Advisory Commission and the Women in Motorsport New Zealand Advisory Commission.

Drawing on the primary industry basis of the Bachelor of Agricultural Science I completed at Massey University, my writing skills are also put to good use as the editor of a monthly customer newsletter for Fruitfed Supplies, the horticultural division of PGG Wrightson, a role I started in 2002 and continue to this day.

Specialties: Writing, content creation, media relations, media contacts, key messages, social media, newsletters, publication content development and management, project management.