What is public relations?

Public relations, also known as PR, includes a variety of tactics that strengthen your credibility, enhance your image or influence public opinion. These tactics, including speeches, special events, promotional activities, product launches, product give-aways, sponsorship, newsletters, annual reports, articles and media releases are targeted to an audience. PR involves communicating who you are, what you do, why you do it and how you make a difference.

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The terms public relations and publicity are often misused.

Publicity is only one function of public relations. Publicity is media coverage including news stories, feature articles, radio interviews, television appearances, editorials and reviews.

Publicity can be gained through effective media relations such as media releases, news conferences, press kits and by contacting editors or journalists.