Media Manager for Hayden Paddon, New Zealand’s most successful rally driver
Marketing and social media support for Wanaka’s only dedicated butcher
Editor and feature writer for Fruitfed Supplies customer newsletter
I’ve been honoured to work with some fantastic clients and interesting projects over the years. Here are a few comments about my work.
When The Expo Group launched Speedshow in 2007, one of our first tasks was to find a well-connected, hard-working agent to handle our publicity, promotions and media relationships. After meeting with Kate Gordon-Smith at Relish Communications it was immediately apparent that we had found the right person.
It would not be overstating it to say that Kate was instrumental in taking the Speedshow brand from an unknown start-up to a recognised name amongst the automotive and wider communities. As we quickly recognised just how effective Kate was, we asked her to take a much larger role in promoting our business.
Tasked with a large number of roles – from writing and distributing press releases, creating winning advertising copy for print and radio, liaising with multi-national sponsors, handling competitions with radio and television stations, networking with key-players in the automotive world, handling VIP visits from celebrities and Government Ministers to managing Speedshow’s all-important social media exposure – Kate has done it all for us in an outstanding fashion.
Speedshow’s number one Google-search ranking, its 10,000+ Facebook followers, its hundreds of articles in all types of media, have all been a result of our association with Kate and Relish Communications.
I can thoroughly recommend Relish Communications and I am very happy for any prospective clients ring me at any time for additional information.
Keith Sharp, Founder of CRC Speedshow
Highlands Motorsport Park
For the small number of major motorsport events we run at Highlands Motorsport Park each year, Kate Gordon-Smith has provided and continues to provide an exceptional level of service – something that has become synonymous with Highlands. Her professionalism, ability and commitment never fails, and Kate continues to deliver for each of our events. Her roles include building up public awareness and supporting our advertising and promotional activity with timely, newsworthy media releases, which get excellent pick-up, and engaging social media posts.
On-event, Kate ably manages our media room, ensuring accredited media have the details, images and resources to complete their job of reporting on our event. She ensures our social media channels are updated with timely, informative and entertaining posts throughout the event, and she delivers a daily media release to ensure successful media coverage. She has also contributed and project managed several of our event programmes, helping us successfully and smoothly deliver a quality publication during the typically hectic pre-event period.
Kate is a respected PR professional with a particular expertise in New Zealand’s motorsport sector, and the Highlands’ team appreciate her assistance in creating premium motor racing events for Kiwi fans.
Melanie Kees, former Marketing & Events Manager, Highlands Motorsport Park
Lighthouse Media Group
Simply put Kate is an amazing PR professional. I wouldn’t hesitate to recommend her services to anyone looking for a reliable PR support.
As an author with several books under my belt including the Kiwi Critters, I needed fresh thinking to gain traction with the release of book 5 in the series. Kate’s service was extremely professional and I particularly liked how she took the time to discuss and understand our product and target markets. Her media experience is wide ranging, so she came up with lots of new ideas, and her press releases were punchy and inspiring.
The campaign was a huge success and resulted in a spike in sales, greater awareness of our products, as well as a good flow-on effect when the sixth book in the series was published.
Donna Blaber, Author and Director, Lighthouse Media Group